Head of Marketing
Part-time or contract options available | 3 days a week
Day rate (based on 3 days a week) <£500 p/day
Techspace is looking for an experienced leader to develop a marketing function to support and drive growth in the business as we target doubling in size over the next 18 months across London and Berlin.
Working alongside the Chief Commercial Officer you will develop and execute a marketing strategy that supports sales performance across Europe; targeting agreed revenue occupancy and workstation rate objectives in new and existing buildings.
We are seeking an adaptable, experienced leader capable of building a marketing function, whilst managing outside resource to professionalise our brand assets, as well as the talents required for developing a community tone of voice that resonates with our existing customer base.
For you to be successful in this role you will need to be able to coordinate stakeholders from multiple teams to implement your strategy, be effective in cutting out unnecessary distractions, and focus your efforts towards a few core ecosystem activities that drive value to our customers and achieve your objectives.
Reporting: The Head of Marketing reports to Chief Commercial Officer. This role is based centrally in our London HQ (which is currently based in Shoreditch).
What you’ll be doing
Strategy. Working alongside the leadership team, you will develop a B2B Marketing and Partnerships strategy that drives growth and fosters an ecosystem of partnerships that drive retention.
Driving quality of revenue. Working to support the Sales function in new and existing territories, you will work to build an operation that attracts, and develops partnerships and connections with our core customer base. Utilising your skills to build and develop a multi-channel function marketing department, you will supercharge the business by connecting Techspace (directly and indirectly) to companies we seek to serve.
Brand management. You will be responsible for building a brand that is recognised as the leading workspace for innovative growth businesses in Europe. As the brand develops you will be required to document and train the brand guidelines necessary for maintaining consistency across all Techspace’s marketing channels.
Leading a World Class team. You will manage and motivate an ambitious team. As a central ambassador for the team to look up to, you will need to inspire collaboration and engender trust with your team to ensure they work together to build a culture that embodies the values of the company.
Experimenting. The wider team will rely on your ability to interpret management reports. You will be required to understand cross-functional strategies in Marketing, Product and Operational departments to create understanding and alignment between teams. You will need a solid understanding of the value drivers of the business and be able to use this to shape and contribute to Marketing strategies that ensure the financial growth of the company.
Research. You should have a clear and consistent methodology for collecting market intelligence, feeding this back into the wider team to allow them to analyse the changing landscape of the market. You will know what’s going on in the market and understand how to translate that back into Marketing and Partnership efforts.
Innovate through the use of the most relevant software platforms, you will develop retargeting and business development processes that optimise lead generation and build a healthy pipeline of new businesses to sell our products to.
Business development. Take a lead role in developing business with key persons of influence, ecosystem partners, and incubators/ accelerators in order to better identify the best-in-class startups and scale-ups.
What you’ll bring
Strong leadership communication skills, empathy for our members, passion and drive
Solid understanding of the tech ecosystem and investment scene across Europe
10 years experience in Marketing teams
Experience of negotiating high value sales (£500K-£1m)
Proven ability to recruit, coach and manage a team
Fluent in marketing techniques and understanding the drivers of growth
Knowledge of tech ecosystem (tech startup/ scale-up sector)
Strong understanding of Commercial Real Estate market and Techspace product
Willingness to travel occasionally (to European locations)
Ability to make meaningful connections with influencers, and partners
Ability to and willingness to get stuck in if required
We are governed by conscience, principled in our actions and believe in going the extra mile. This means that we always take our member requests seriously and diligently work towards a positive outcome. We succeed by supporting the success of others, and choose to deliver understated excellence. When asked to promote ourselves, we choose to advocate our community. We surprise and delight our members with thoughtful and tailored actions. We are passionate, professional and courteous. Above all, we care!
We learn and innovate by doing, take smart risks to achieve our objectives and are prepared to fail in order to learn. We encourage our Community team to run experiments, providing the freedom to improve our service delivery on the understanding that both successes and failures are shared with the wider team and knowledge is not siloed. We are inspired by the progress of constant iteration and what that can bring to the future of our work.
We seek to achieve balance through reflection, trust and fairness. We assume no malice and compensate for the weaknesses of others with our own strengths, as they do for us. We are fun and don’t take ourselves too seriously, but we are serious about our work. We weigh up benefits against their costs carefully, taking smart and calculated risks. We support our team but also take responsibility for our own objectives.
We’re authentic, honest and direct, embracing candid, supportive feedback to create an empathic and trustworthy environment. We speak up when things go wrong, taking responsibility and learning from our mistakes. We speak our members’ language when communicating with them to ensure our intentions are not misunderstood.
Actions speak louder than words, so we choose to get it done without complaint and own issues through to resolution. Structure and organisation helps us improve where we’ve been, initiative helps us navigate where we’re going.
Techspace is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, marital status or disability status.
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